How AI Is Shaping the Future of Freight Forwarding
August 8, 2025
How AI Is Shaping the Future of Freight Forwarding
Artificial Intelligence (AI) is making its way into every corner of the logistics industry, and freight forwarding is no exception. While AI won’t replace experienced forwarders anytime soon, it’s quickly becoming a key tool to help them work more efficiently, make smarter decisions, and stay competitive in today’s global market.
Across the industry, we’re seeing AI used in everything from route optimization to customs clearance. Predictive analytics, for example, allows forwarders to anticipate delays due to weather, port congestion, or labor shortages — before they become costly problems. Smart capacity matching is also gaining traction, helping match shipments with available carriers in real time to reduce costs and empty miles.
Industry research shows that integrating AI into freight forwarding processes can cut logistics costs by 15%, while predictive analytics can reduce forecast errors by up to 50%.
Customs automation is another big area of growth. AI tools can now extract and validate information from shipping documents, flag potential compliance issues, and even suggest corrections. That means fewer errors, faster clearance, and less stress for your team and your clients.
Even customer service is getting an upgrade through AI. More forwarders are experimenting with AI-powered chat tools that provide shipment tracking updates or handle simple client requests, which hugely frees up staff to focus on more complex needs and accelerate workflow.
Technology platforms, such as CargoWise (GLNK’s preferred technology partner), are leading some of this innovation. It’s not about replacing people — it’s about giving them more time and better information to serve clients and grow relationships.
At Globalink, we believe the best results come from combining technology with human trust. Our network is built on strong partnerships, and we’re here to help members explore the tools that can support smarter, faster, and more resilient logistics.
Want to stay ahead in a changing industry? Join a freight forwarding network that values both technology and strong partnerships. Learn more about Globalink.
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